Our Playshops

Escape the status quo with hands-on brand strategy that sparks creativity and clarity.

North Star (Mission, Vision, Values)

Bringing your vision and mission out of your head and into a 3D space allows you to think more clearly and build alignment as a team. Visualize and understand how your brand changes lives by creating some delicious and unconventional artwork.

Deliverables: Vision and Mission visual, and defined Values with clear supporting behaviors

Customer Compass

Companies with clear alignment around the customer grow 2.4 times faster than those without it.* Make sure you’re not marketing “to whom it may concern.” Develop a deeper understanding of your target customer by building a board game to map their journey. Identify opportunities along the way to help them win.

Deliverables: Ideal customer persona (ICP) and mapped customer journey

Collaborate with your team to solve puzzles and decode customer clues about your brand’s unique benefits. You'll get clarity on your brand pillars and most effective messaging. It's about finding your unique value proposition so you can build stronger connections with your customer.

Deliverables: Reasons to believe, Points of Differentiation (and parity), Value Proposition, Positioning, and Brand Promise

Messaging Hierarchy